Workshop brief

On the course of 5 sessions, we’ll introduce PMs to the methodology of UX and Data tools in order to build better products. We believe that true magic comes at the meeting point of UX and Data and will try to give our students better tools to make that magic happen. We believe true learning comes with practice, so each session will have the same format of: Learn, Practice, Present <-> Get Feedback.

When

We will meet 5 times, on Fridays between 9:30 to 13:00 (30.08, 06.09, 13.09, 20.09, 27.09)

Who

- Yishai Cohen, UX team lead @Trax, connecting people and technology, making sure products are loved by their users.
- Daphna Salzer, Director of UX at PandoLogic. Specializes in distilling data into an elegant, intuitive user experience.
- Omri Spiegel, Business Analyst at MoonActive, specializes in the gaming industry, as well as the online B2B and B2C business services.
- Yorai Gabriel, Innovation Management and Innovation Operations Expert, Helping innovation leaders align strategy and execution, and manage creativity at scale.
- Chava Rotman, VP Product at Compedia, Experienced Project & Product Manager with a demonstrated history of building engaging and effective edtech products.
- Tamir Lahav, Product Leader, Data Science & Machine Learning at Booking.com. Customer-focused, results-oriented, and collaborative leader with an entrepreneurial mindset and over 12 years of experience in technical and product leadership roles in both large corporations and small startups.

Who can join us?

This workshop is aimed for PMs with up to 2 -year experience, that already know the basics and are interested in broadening their horizons and change the way they look at the profession.

Schedule

Session 1
How to wireframe 101 with Yishai Cohen.

We’ll learn how to take a business problem and transform it to a wireframe using US methodologies.
And of course we’ll practice :)

Session 2

Usability Testing and Data Tracking with Daphna Salzer and Omri Shpigel.

We’ll learn how to take a wireframe and plan usability testing as well as our data tracking strategy.
And of course we’ll practice :)

Session 3

Design Sprint with Yorai Gabriel.

Yorai is coming back to Give & Tech with a new topic. We’ll learn about Design Sprints which is one of the industry's hottest topics in the past year.
And of course, we’ll practice :)

Session 4

Iterative MVP with Chava Rotman.

Chava is coming back to Give & Tech with her lecture on lessons she learned while designing her product, how to ask the right questions and how to match the solutions to the answers.
Of course.. We’ll practice :)

Session 5

A/B testing Culture with Tamir Lahav.

Tamir is coming back with his lecture on A/B testing culture in the organization and how to build a whole strategy.
Of course.. We’ll practice :)

This workshop was created by Give & Tech (Formally Tech4Charity) Non-Profit organization.
This is a non-profit workshop which donates all of the proceeds to Maslan, Rishon Loves Animals, Mechubarim Plus
Due to the charity characteristic of the workshop, there is a non-refund policy.
*** THE EVENT WILL BE HELD IN HEBREW***
*** THE TICKET THAT YOU CHOOSE REPRESENTS THE AMOUNT OF THE DONATION THAT YOU GIVE ***
*** ONE TICKET == ENTRANCE TO ALL OF THE 5 SESSIONS ***

If you've read until here we're sure it can interest you, so save the date - 30.08.19